Tollens states is professional roots
The new Tollens brand identity highlights the balance between accurate technical performance and aesthetic sensitivity. The addition of a new signature "Créateur de peinture depuis 1748" and a new icon "a coat of arms" underlines the premium positioning of the brand and the excellence of products and bespoke services. The graphic territory deliberately sober and sharp supports a consistant style and an uncompromising tone of voice. Expert first.
The packaging design optimizes the brand impact and clarifies the product ranges. The shops provide better access to services dedicated to professionals, while allowing assistance to Sunday do-it-yourselfers.
Global Brand Identity designed as Chief Creative Officer @Carré Noir Agency.
My creative dream team : Alexandrine Gallas, Cécile Yelo, Margaux Hette, Bruno Gerome.
