After a fulfilling career at the head of Carré Noir brand strategy and creative agency (Publicis Group), I am currently, Independant Creative Director working on Creative Strategy of brands.
Transformation is everywhere, it's no longer an option for companies. In this exhilarating but sometimes dizzying movement, the brand is more than ever the foundation, the sustainable dimension of transformation. That’s why I love interacting with companies and agencies to reveal or awaken the body and soul of brands.
Passionate about all dimensions of brands, I enjoy sharing, listening, discovering, building, daring to bring strong creative ideas to life and embody the meaning of brands as a team. I work with managers, brand managers, creative teams, participating in strategic think tanks, brainstorming, workshops and art direction sessions.
"Keep a fan-shaped eye" so said the great Charlotte Perriand. For me this is the best creative conviction ! It broadens my vision and cultivates creative freshness.
As Vice President & Chief Creative Officer of Carré Noir agency, I had the privilege of working in the early years with the founders (Gerard Caron and Michel Disle in particular) to build a leading agency and a pioneering design network. During the first decade, I dedicated my time to Carré Noir Paris and Carré Noir Tokyo, bridging two inspiring cultures. An extraordinary design experience and an inner journey too.
Then, until 2021, I divided my time between creation, team management and agency vision. Also developing the brand experience within the Publicis Group network and alongside its international clients.
In charge of all creative aspects of the agency, leading a large and talented multidisciplinary and multicultural team in the fields of corporate, consumer, retail, and more... I have designed local, national and international brand identities and contributed to major transformation programmes.
To name but a few : Le Bon Marché Rive Gauche (LVMH Group), Bureau Veritas, Tollens, Lancel, Laurent Perrier, Saint Louis Sucre, Martell Noblige, Jack Daniels, Lillet, Dassault Systèmes, SNCF, Febea, Club Med, Monnaie de Paris, Kronenbourg, Skoll, Grimbergen, Tourtel, T.Fal, Fleury Michon, Sanofi, Henri Charpentier, Sofina, Kao, Shiseido, Paris Baguette, Otsuka, Tobu, Isetan, Sogo, L'Oréal, Royal Canin, Nescafé Dolce Gusto, Nestlé...
My collaboration with Albert Boton, French Type Designer & Typographer, was also decisive. He is my mentor and my friend for ever !
In parallel, I am Master's Teacher at Intuit.lab design school. I always took interest in sharing my passion for branding, strategy, trends and art. Not only by committing myself to projects but also by teaching the next generation of creative talents. The futur of brands !
Structured in four campuses in Paris, Marseille, São Polo and Mumbai with partner universities in North America, Latin America, Europe and Asia, Intuit.lab has a strong international dimension.
Structured in four campuses in Paris, Marseille, São Polo and Mumbai with partner universities in North America, Latin America, Europe and Asia, Intuit.lab has a strong international dimension.