The happiness of growing up !
The new Nestlé Lactogen & Lactogrow has a relaxed and playful style that reflects the toddlers who grow up learning and expressing themselves so spontaneously ! A friendly smiley accompanies the brand nutritional promise of daily digestive comfort. The intense blue asserts the brand expertise while opening up an unlimited horizon. For the happiness of caring children by letting them discover and experiment freely the playground of life.
A consistent but fluid brand system to support the international deployment.
Identity designed as Chief Creative Officer @Carré Noir Agency / My creative dream team : Marion Moustacas, Sarah Pougy
