Rebranding of Nestlé's international coffee capsules system
The Nescafé Dolce Gusto design includes all graphic assets, brand territory and content for packaging communication and retail at the world level.
The new design reaffirms the brand's optimistic DNA and reveals a workshop spirit. For a coffeeshop experience at home !
The Single Origin range draws a solid link between each origin coffee bean and the cultural reference of its country. Beyond coffee, a journey !
Creativity is also at the heart of machine and accessory communications with campaigns where the design is highlighted as a star.
The new design reaffirms the brand's optimistic DNA and reveals a workshop spirit. For a coffeeshop experience at home !
The Single Origin range draws a solid link between each origin coffee bean and the cultural reference of its country. Beyond coffee, a journey !
Creativity is also at the heart of machine and accessory communications with campaigns where the design is highlighted as a star.
A long-term collaboration with the brand's international headquarters.
Global Brand Identity designed as Chief Creative Officer @Carré Noir agency
My dream team : Emmanuelle Binet, Margaux Hette, Audrey Hagenbach, Zahawa Brown, Bruno Gerome