Franck et Fils : Timeless chic
In 1995 I designed the new brand identity of Frank et Fils in order to make its great tradition and elegance shine. I retain a particular affection for this brand identity which revisits classic architectural and garden codes and plays mischievously with a fairy touch against a backdrop of bright solar yellow. So aristocratically French !
Franck & Fils, founded in 1937 in Passy at the heart of the very chic 16th district of Paris, closed its doors in 2017 after 79 years of existence. Thanks to its luxurious collections and its tailored services, Frank & Fils was the meeting place of high society, ensuring the success of majestic weddings and chic celebrations. The store kept its French spirit right up to the very last moment, mixing Haussmannian prestige and 1930’s style, joining for ever the Pantheon of mythical brands.
Brand Identity designed as Chief Creative Officer @Carré Noir Agency
