In Bureau Veritas
Bureau Veritas is internationally recognized as expert in audit, control and certification for the marine, automotive and transportation, construction, supply, energy, health and consumer goods sectors. Since its creation in 1828, the brand has been represented by the allegory "The truth coming out from the well" enriched by the symbols of the Marine, Justice and Medicine. After many variants over the years, the brand needed to stabilize its identity, increasing the impact of its highly cultivated but overly complex and confidential brand.
When Bureau Veritas asked Carré Noir to make its brand more accessible to a large audience. I decided to respect the meaningful brand icon by making its design both simpler and stronger. To complet it, I added two colored bars to welcome the name Bureau Veritas reinforcing the immediate reading of the brand, allowing modernity and authority to the myth.
With my gratitude to Michel Disle, co-founder of Carré Noir, for his advice on heraldic codes.
